Brand Activation Specialist - Remote FMCG

About the Role

Our client is seeking a creative and energetic Brand Activation Specialist to join their team on a remote basis, working from anywhere in South Africa . This role is pivotal in bringing brands to life through engaging consumer experiences and impactful activation campaigns within the dynamic FMCG market. You will be responsible for conceptualizing, planning, and executing a variety of activation initiatives, from in-store promotions to digital engagement strategies, ensuring strong brand visibility and consumer interaction. The ideal candidate is passionate about building brands, has a knack for innovative marketing, and excels in a remote, collaborative setting.

Key Responsibilities

• Develop and implement creative brand activation strategies that drive consumer engagement and sales growth.
• Plan and execute in-store promotions, sampling events, and point-of-sale initiatives.
• Manage relationships with activation agencies and third-party vendors to ensure successful campaign delivery.
• Collaborate with the marketing and sales teams to align activation plans with broader brand strategies and commercial objectives.
• Monitor and analyze the effectiveness of activation campaigns, providing reports and recommendations for optimization.
• Ensure brand consistency and messaging across all activation touchpoints and materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand activation, event marketing, or brand management, ideally within the FMCG sector .
• Proven ability to conceptualize and execute successful consumer-facing marketing campaigns.
• Strong project management skills with the ability to manage multiple activations simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Experience working remotely and collaborating effectively with dispersed teams is highly valued.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness benefits.
• Significant flexibility with a remote work arrangement.
• Opportunities for professional growth and to shape brand experiences in the FMCG market.
• Be part of an innovative company culture that values creativity and consumer connection.