Content Strategist & PR Lead (Remote)

About the Role

Our client is seeking an innovative and experienced Content Strategist & PR Lead to drive their communication initiatives, working remotely from the Polokwane area. This role is essential for crafting compelling narratives and ensuring effective dissemination of information across all platforms, with a strong emphasis on digital and earned media. You will lead the development of content strategies that align with brand goals and manage public relations efforts to enhance brand visibility and reputation. This is a prime opportunity for a creative strategist to shape the brand's voice in the digital space and beyond, from a fully remote setup.

Key Responsibilities

• Develop and implement a cohesive content strategy across all channels (web, social, PR).
• Create high-quality, engaging content, including articles, blog posts, press releases, and social media updates.
• Lead public relations efforts, including media outreach, relationship building, and crisis communications.
• Manage the editorial calendar and ensure timely delivery of content.
• Analyze content performance and PR campaign results, providing insights for optimization.
• Collaborate with marketing and design teams to ensure brand consistency and message alignment.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• 5+ years of experience in content strategy, copywriting, and public relations.
• Proven ability to develop engaging content and execute successful PR campaigns.
• Strong understanding of SEO principles, social media marketing, and digital analytics.
• Excellent writing, editing, and storytelling skills.
• Experience in managing media relationships and securing earned media coverage.

Benefits

• Competitive salary and performance-based rewards.
• Fully remote position offering significant flexibility.
• Comprehensive health and wellness benefits package.
• Generous budget for professional development and training.
• Opportunity to shape the content and PR narrative for a growing organization, based remotely from Polokwane .