Digital Marketing Manager - Remote FMCG

About the Role

Our client is looking for an innovative and results-driven Digital Marketing Manager to join their team, operating remotely from anywhere within South Africa. This role is crucial for driving online brand presence and customer engagement for their extensive FMCG portfolio. You will be responsible for developing and executing cutting-edge digital marketing strategies, managing online advertising campaigns, SEO/SEM, social media, and content marketing to achieve key business objectives. The ideal candidate thrives in a remote work environment, possesses a deep understanding of the digital landscape, and has a proven ability to deliver measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with overall brand and business goals.
• Manage and optimize paid advertising campaigns (PPC, social media ads) across various platforms to drive traffic and conversions.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website visibility.
• Develop and execute engaging content marketing and social media strategies to build brand awareness and community.
• Analyze digital marketing performance metrics, generate reports, and provide actionable insights for continuous improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with significant exposure to the FMCG industry.
• Proven track record of managing successful digital marketing campaigns and achieving KPIs.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and CRM systems.
• Excellent analytical, problem-solving, and communication skills, with the ability to work independently and collaboratively in a remote setting.

Benefits

• Competitive salary with potential for performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Flexible work hours and the ability to work from anywhere in South Africa.
• Opportunities for professional development and continuous learning in the digital marketing space.
• Be part of an innovative and forward-thinking FMCG company focused on digital growth.