E-commerce Social Media Strategist (Remote)

Our client is looking for a talented and experienced E-commerce Social Media Strategist to join their fully remote team. This role is central to enhancing our client's online presence and driving sales through creative and effective social media campaigns. You will be responsible for conceptualizing, developing, and executing social media strategies tailored to boost engagement and conversions for their e-commerce products. The ideal candidate is a forward-thinking digital native with a passion for social media marketing and a proven ability to connect with online audiences in the context of online retail, working from anywhere within South Africa.

Key Responsibilities

• Develop innovative and data-driven social media strategies specifically designed to support e-commerce objectives, such as driving traffic and sales.
• Create compelling and platform-appropriate content (visuals, copy, video) that resonates with target audiences and encourages interaction.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, and Pinterest to maximize return on ad spend.
• Monitor social media trends, analyze campaign performance using analytics tools, and provide actionable insights for continuous improvement.
• Engage with the online community, respond to comments and messages, and foster brand loyalty and advocacy.
• Collaborate closely with the e-commerce and marketing teams to ensure alignment of social media efforts with broader business goals.

Requirements

• 3+ years of experience in social media marketing, with a strong emphasis on driving e-commerce sales and brand awareness.
• Deep understanding of various social media platforms, algorithms, and advertising best practices for online retail.
• Proven ability to create engaging content and manage successful social media campaigns from conception to completion.
• Proficiency in social media analytics tools (e.g., Meta Business Suite, Google Analytics) and reporting.
• Excellent written and verbal communication skills, with strong copywriting and storytelling abilities.
• Self-motivated and disciplined, with the ability to work effectively and independently in a remote setting.

Benefits

• Competitive annual salary and potential for performance-based incentives.
• Full remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional growth and upskilling in the digital marketing field.
• Access to online learning platforms and virtual team-building activities.
• A collaborative and supportive virtual team culture that values creativity and initiative.