Email Marketing Specialist (Remote)

About the Role

Our client is seeking a dedicated and skilled Email Marketing Specialist to join their fully remote marketing team. You will be responsible for designing, implementing, and managing email marketing campaigns that engage customers, nurture leads, and drive conversions. This role requires a strong understanding of email marketing platforms, list segmentation, A/B testing, and campaign analytics. You will play a key role in developing compelling email content and strategies that align with our overall marketing objectives and brand messaging, ensuring effective communication with our audience. This is an excellent opportunity to drive impactful email campaigns in a flexible, remote setting.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including conceptualization, copywriting, design, segmentation, scheduling, and deployment.
• Manage and grow the email subscriber list through effective lead generation strategies and list hygiene practices.
• Conduct A/B testing on subject lines, content, send times, and other elements to optimize campaign performance and engagement rates.
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content and design teams to create visually appealing and effective email content.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue, Constant Contact).
• Strong understanding of email marketing best practices, including segmentation, automation, and deliverability.
• Excellent copywriting and editing skills, with the ability to craft compelling marketing messages.
• Experience with analytics tools to track and report on campaign performance.
• Detail-oriented with strong organizational and project management skills suitable for a remote role.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote work environment offering significant flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and learning new marketing technologies.
• A supportive and collaborative virtual team culture.