Growth Marketer (ANZ Remote, Fixed-Term)

Darum lohnt es sich

Australia or New Zealand | 12 month fixed-term contract About Optimal At Optimal we provide powerful UX research tools to help teams make data-driven decisions. Trusted by the world’s biggest brands, we’re on a mission to help teams create delightful, user-friendly products that people love.

The role We're looking for a Growth Marketer to join our team and help take our enterprise user acquisition, engagement, and retention to the next level.

You’ll work cross-functionally with our marketing, product, and sales teams to build and execute data-driven campaigns that scale our user base, improve our onboarding process, and drive ongoing engagement with our platform.

What’s in it for you: • Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team) • Annual wellbeing allowance and support • 4 weeks annual leave, plus an additional day off on your birthday! • Opportunities for professional growth and development Be part of a fast-growing company that’s trusted by the biggest brands in the world and work in an innovative environment where your work makes a real impact.

You’ll be responsible for planning and executing growth initiatives across acquisition, activation, and retention channels.

What you'll do • Growth Strategy & Execution: • Develop and implement data-driven growth strategies to generate qualified pipeline and expand revenue across target accounts. • Optimise conversion across the full funnel, from demand and account engagement through to trial, sales handoff, and closed/won. • Identify and execute innovative marketing campaigns across channels, including lifecycle/email, content, paid media, email, ABM and partnerships. • Demand Generation & Paid Media: • Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI • Test and experiment with new channel tests like ChatGPT Ads, Reddit Ads, content syndication, direct mail • Run ABM program - target account selection, orchestration, measuring account-level impact on pipeline and revenue • Measure and report on channel and campaign performance and other key metrics within the marketing funnel • Own and manage lead nurture content and strategy to increase inbound lead velocity and manage marketing to sales handover • Lead the marketing and sales relationship • Lifecycle, Retention & Engagement: • Develop and run lifecycle program across email, in-app messaging, and re-engagement to drive activation, trial conversion, retention, and expansion. • Partner with product and product marketing to create personalized in-product experiences that drive usage and retention. • Analyze customer behavior to identify opportunities for improving the user journey, onboarding, and customer engagement. • SEO/AEO & Website • Own strategy for SEO and AEO to grow discoverability. • Drive website and landing page optimisation to improve conversion across the funnel. • Marketing Operations & Data • Own the martech stack, marketing operations and automation (Hubspot). • Maintain attribution, dashboards and reporting; Conduct cohort, funnel and segmentation analysis to better understand user behavior and inform strategy. • Fluent in metrics like LTV, churn, CAC and how they inform decisions. • Track and measure the performance of all growth initiatives, leveraging analytics and attribution tools (e.g., Google Analytics, Hubspot, Fibbler) to inform decisions. • Build and maintain dashboards and reports to track key growth metrics and inform leadership on progress toward goals.

What we’re looking for: • 10+ years of experience in growth marketing, digital marketing, or a related field, preferably in SaaS or B2B environments • Proven track record of driving user acquisition, engagement and retention • Direct experience with demand generation technology including Hubspot and ad platforms including Linkedin Ads and Google Ads.

If you’re a growth marketing leader with a passion for data-driven results and scaling user-centric platforms, we would love to hear from you.