Remote Digital Marketing and PR Manager

About the Role

Our client is a dynamic and innovative global e-commerce startup that is seeking a highly motivated and experienced Remote Digital Marketing and PR Manager . This role is entirely remote, allowing you to contribute from anywhere in the world, with a primary focus on building our brand presence and driving engagement within the South African market. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing our social media presence, and spearheading our public relations efforts to enhance brand awareness and customer acquisition. The ideal candidate will possess a deep understanding of digital marketing channels, content creation, SEO/SEM, social media strategy, and media relations, coupled with a proven ability to achieve measurable results in a remote setting.

This is an exceptional opportunity to shape the marketing and PR landscape for a rapidly growing company, working with a talented and dispersed team. Your strategic vision and hands‑on execution will be critical to our success in achieving ambitious growth targets. We are looking for a self-starter, a creative thinker, and a results-oriented professional who thrives in a virtual work environment and can effectively manage projects and stakeholders across different time zones. Your ability to craft compelling campaigns and build strong media relationships will be key to our market penetration and sustained growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email marketing, content marketing).
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Oversee and execute public relations campaigns, including media outreach, press release distribution, and relationship building with key media contacts.
• Develop compelling marketing collateral and campaign assets tailored for the South African market.
• Monitor, analyze, and report on campaign performance, identifying trends and insights for optimization.
• Manage the digital marketing budget effectively to maximize ROI.
• Stay current with digital marketing trends, emerging technologies, and best practices in PR.
• Collaborate with internal teams (e.g., product, sales) to ensure brand consistency and align marketing efforts.
• Lead crisis communication efforts as needed, ensuring timely and appropriate responses.
• Identify and engage with relevant influencers and brand ambassadors.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing and public relations, with a strong portfolio of successful campaigns.
• Demonstrated expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
• Proven experience in media relations and crisis communication management.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and social media management platforms.
• Proven ability to work independently, manage time effectively, and meet deadlines in a remote work environment.
• Experience targeting the South African market is a significant advantage.
• Creative thinker with a proactive and results-oriented approach.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to work with a diverse and global team.
• Generous professional development budget for courses and conferences.
• Contribute to a fast-growing and innovative company from the ground up.
• Flexible working hours.
• Direct impact on company growth and brand strategy.