Remote E-commerce Social Media Strategist

About the Role

Our client is seeking a highly strategic and experienced Remote E-commerce Social Media Strategist to lead the development and execution of their online social media initiatives. This position is fully remote, offering the flexibility to work from anywhere within South Africa, and requires a deep understanding of how social media drives e-commerce success. You will be responsible for defining the overarching social media vision, setting key objectives, and ensuring seamless integration with broader marketing and sales strategies. This is an exceptional opportunity for a forward-thinking professional to shape the digital engagement strategy for a prominent e-commerce brand, leveraging data and market insights to drive significant online growth and customer loyalty from a remote setting.

Key Responsibilities

• Develop and champion a comprehensive, long-term social media strategy for multiple e-commerce brands, focusing on growth, engagement, and conversion.
• Define key performance indicators (KPIs) and establish reporting frameworks to measure the effectiveness of social media initiatives against business objectives.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions and identify new growth opportunities.
• Oversee the creation of high-impact content strategies and campaign concepts that resonate with target demographics and align with brand identities.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive digital strategies.
• Stay abreast of the latest social media trends, algorithm changes, and emerging technologies, advising on their potential application.

Requirements

• Master's degree or equivalent experience in Marketing, Business, or a related field.
• Extensive experience (7+ years) in developing and implementing successful social media strategies, with a significant focus on e-commerce.
• Proven track record of driving significant growth in social media engagement, brand awareness, and online sales through strategic planning.
• Deep understanding of social media analytics, reporting, and data interpretation to derive actionable insights.
• Exceptional strategic thinking, problem-solving, and leadership skills.
• Demonstrated ability to manage projects and influence stakeholders in a remote work environment.

Benefits

• Highly competitive salary package commensurate with experience.
• The flexibility and autonomy of a fully remote role.
• Generous performance-based bonuses and stock options.
• Comprehensive health and wellness benefits.
• Budget for professional development, including online courses and certifications.