Remote Email Marketing Specialist - WhatJobs Direct

About the Role

Our client, a forward-thinking SaaS company dedicated to streamlining business operations, is seeking a highly motivated and skilled Remote Email Marketing Specialist. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for conceptualizing, developing, and executing impactful email marketing campaigns that nurture leads, drive customer engagement, and support sales objectives. The ideal candidate possesses a strong understanding of email marketing platforms, a knack for compelling copywriting, and a data-driven approach to campaign optimization. You will play a key role in segmenting audiences, crafting personalized email journeys, and ensuring the highest levels of deliverability and ROI.

This role offers the flexibility of remote work combined with the opportunity to work with a dynamic and growing technology company, making a significant impact on our client's growth strategy.

Key Responsibilities

• Design, implement, and manage end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment customer databases to deliver targeted and personalized email communications.
• Write compelling and persuasive email copy that aligns with brand voice and drives desired actions.
• Develop and manage A/B tests for subject lines, content, CTAs, and send times to optimize campaign performance.
• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• Ensure email campaigns comply with all relevant data privacy regulations (e.g., GDPR, POPIA).
• Collaborate with design and content teams to create visually appealing and engaging email templates.
• Maintain and improve email list hygiene and deliverability rates.
• Stay up-to-date with the latest trends and best practices in email marketing and marketing automation.
• Provide regular reports on campaign performance and insights for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in email marketing, with a strong portfolio of successful campaigns.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue, ActiveCampaign).
• Excellent copywriting, editing, and proofreading skills.
• Strong understanding of email marketing best practices, deliverability, and CAN-SPAM/GDPR compliance.
• Experience with marketing automation and CRM systems.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Proficiency in A/B testing and campaign optimization techniques.
• Excellent organizational and project management skills.
• Self-starter with the ability to work independently and manage time effectively in a remote setting.

Benefits

• competitive salary
• comprehensive remote work benefits
• flexible working hours
• opportunities for continuous professional development

This is a fully remote position, providing the ultimate flexibility. You will be part of a supportive and innovative team, working on impactful projects for a growing SaaS company.