Remote Growth-Driven Social Media & Email Marketing Lead

Darum lohnt es sich

They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

Job Responsibilities Social Media & Community Management • Plan and maintain organic content calendars for Facebook and Instagram • Write, create, and schedule engaging organic social media posts • Manage all day-to-day operations within Meta Business Suite • Prepare eye-catching graphics and creative assets using Canva and AI tools • Monitor and respond promptly to routine social media comments and messages Email Marketing & Automation • Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches • Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences • Segment customer lists effectively based on engagement behaviour and purchase history • Personalise email content for varied customer cohorts to boost conversion • Conduct systematic A/B testing across subject lines, body content, offers, and send times Strategy, Analytics & AI Integration • Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue • Recommend actionable campaign improvements using performance data insights • Support paid Meta campaigns through target audience research, creative preparation, and performance reporting • Conduct regular competitor analysis, trend research, and content ideation • Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output • Minimum 5 years of experience in social media management or email marketing within retail or e-commerce • Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts • Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting • Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude • High level of written English communication proficiency • Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies • Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection Nice-to-Have Skills • Prior experience in the garden decor, home, or wholesale e-commerce spaces • Hands-on exposure to assisting with paid Meta advertising setup and creative preparation • Practical experience writing custom AI prompts to streamline copy and design workflows • Permanent work-from-home set-up • Dayshift (Australian Eastern Standard Time business hours) • Full-time job • HMO (STAFF only) • Annual leave • 13-month pay • With Government mandated benefits Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.