Remote Performance Marketing Analyst

About the Role

Our client is actively seeking a data-driven and analytical Performance Marketing Analyst to join their dynamic, entirely remote team. This critical role will focus on measuring, analyzing, and optimizing the performance of all paid marketing campaigns across various digital channels. You will be responsible for diving deep into campaign data, identifying key trends, providing actionable insights, and making recommendations to maximize ROI and achieve marketing objectives. This is an exceptional opportunity for a meticulous individual who thrives on data interpretation and continuous campaign improvement within a supportive, remote-first culture that encourages professional growth and data excellence.

Key Responsibilities

• Monitor, analyze, and report on the performance of paid digital marketing campaigns (PPC, social, display).
• Develop dashboards and reports to visualize key performance indicators (KPIs) and trends.
• Identify opportunities for campaign optimization to improve conversion rates, CPA, and ROAS.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Collaborate with marketing managers to translate data insights into strategic recommendations.
• Stay current with industry best practices and emerging trends in performance marketing analytics.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Minimum 3 years of experience in performance marketing analysis or a similar data-focused role.
• Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant ad platforms.
• Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Proven ability to work independently and manage multiple projects in a fully remote setting.

Benefits

• Competitive salary and bonus structure based on performance.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours and a fully remote work environment.
• Professional development opportunities and access to online learning resources.
• Collaborative team culture focused on data-driven decision-making.