Remote Performance Marketing Lead

About the Role

Our client is looking for an exceptional Remote Performance Marketing Lead to spearhead their paid acquisition efforts from anywhere. This critical role involves crafting and executing data-driven performance marketing strategies across paid search, social, display, and affiliate channels to drive qualified leads and customer acquisition. You will be responsible for optimizing campaigns, managing budgets, and staying at the forefront of digital advertising trends to ensure maximum return on investment. This is a unique opportunity to shape the performance marketing function for a growing company, working autonomously and collaborating virtually with a talented global team, based remotely but with a strong connection to initiatives driven from Durban .

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms like Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Manage substantial advertising budgets, meticulously tracking spend and optimizing campaigns for key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Monitor industry trends, platform updates, and competitor activities to identify new opportunities and adapt strategies accordingly.
• Collaborate with the analytics team to track, measure, and report on campaign performance, providing actionable insights and recommendations.
• Work closely with the content and design teams to ensure compelling ad creatives and landing page experiences are developed.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrated expertise in managing large advertising budgets and driving measurable results for B2C or B2B businesses.
• In-depth knowledge of Google Analytics, Google Ads, Meta Ads Manager, and various ad tracking technologies.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and collaboration skills, with experience working effectively in a remote team environment.

Benefits

• Highly competitive salary commensurate with experience.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to lead and shape the performance marketing strategy for a growing organization.