Remote PPC Advertising Specialist

Das ist der Job

This fully remote position offers the flexibility to work from anywhere while contributing to key growth initiatives.

Darum lohnt es sich

Our client is seeking a skilled and analytical Remote PPC Advertising Specialist to join their team, supporting marketing operations that may involve regions around East London .

Benefits • Competitive salary and performance-based incentives. • Comprehensive health, dental, and vision insurance. • Full remote work flexibility, allowing for a great work-life balance. • Opportunities for ongoing professional development and training in digital advertising. • A supportive and collaborative remote team culture.

This role is dedicated to managing and optimizing paid search and social media campaigns to drive targeted traffic, conversions, and achieve specific marketing objectives. You will leverage data analysis to refine campaign performance, manage budgets efficiently, and ensure maximum return on ad spend (ROAS).

Key Responsibilities • Plan, create, manage, and optimize pay-per-click (PPC) campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. • Conduct thorough keyword research, audience analysis, and competitor monitoring to inform campaign strategy. • Develop compelling ad copy and select appropriate creatives to maximize click-through rates and conversion rates. • Monitor campaign budgets closely, ensuring optimal allocation of spend to maximize ROAS and achieve CPA targets. • Analyze campaign performance data using tools such as Google Analytics and platform-specific reporting, providing regular insights and recommendations. • Perform A/B testing on ad elements, landing pages, and targeting strategies to continually improve campaign effectiveness.

Requirements • Proven experience as a PPC Specialist, Paid Search Specialist, or Digital Marketing Specialist with a strong PPC focus. • In-depth knowledge of Google Ads, Bing Ads, and major social media advertising platforms. • Proficiency with keyword research tools and competitive analysis tools. • Strong analytical skills with the ability to interpret complex campaign data and translate it into actionable insights. • Experience with landing page optimization and conversion rate optimization (CRO) principles. • Excellent communication and project management skills, suitable for a remote work environment.