Remote Senior Marketing Manager - Omnichannel Retail

About the Role

Our client, a renowned national retailer with a strong online and physical presence, is seeking a strategic Senior Marketing Manager to lead their omnichannel marketing efforts. This is a fully remote position, allowing you to make a significant impact from your chosen location within South Africa. You will be responsible for developing and executing integrated marketing campaigns that seamlessly bridge the online and in-store customer experience. This role requires a visionary marketer with extensive experience in brand management, digital marketing, and customer engagement strategies across multiple channels. You will play a key role in enhancing brand loyalty and driving consistent revenue growth. As a remote‑first organisation, our client embraces flexible working and empowers its employees to thrive.

This is a prime opportunity to shape the marketing landscape for a major retail brand and drive impactful customer experiences from anywhere.

Key Responsibilities

• Develop and implement comprehensive omnichannel marketing strategies aligned with business objectives.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, email, in-store, and other relevant channels.
• Manage the marketing budget effectively, ensuring optimal ROI for all activities.
• Analyze campaign performance, customer data, and market trends to identify insights and optimise strategies.
• Collaborate closely with e‑commerce, merchandising, sales, and operations teams to ensure cohesive brand messaging and customer journeys.
• Lead and mentor a team of marketing professionals, fostering a data‑driven and creative environment.
• Manage agency relationships and external vendors to support marketing initiatives.
• Ensure brand consistency and messaging across all touchpoints.
• Stay abreast of emerging marketing technologies and trends in the retail sector.

Requirements

• Proven experience as a Marketing Manager or Senior Marketing Manager, with a strong focus on omnichannel retail.
• Demonstrable success in developing and executing integrated marketing campaigns that drive measurable results.
• In‑depth knowledge of digital marketing, CRM, content marketing, and brand management.
• Experience with marketing automation platforms and analytics tools.
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication, presentation, and interpersonal abilities.
• Ability to work independently and manage projects effectively in a fully remote setting.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• Passion for the retail industry and a deep understanding of consumer behaviour.

Benefits

• Competitive salary with performance‑based incentives.
• Fully remote working arrangement, offering significant flexibility.
• Opportunities for professional growth and career advancement.
• Access to innovative marketing tools and resources.
• Employee discounts on a wide range of retail products.
• Contribute to shaping the brand experience of a leading national retailer.
• Work in a supportive and forward‑thinking remote culture.