Remote Senior Performance Marketing Specialist - Growth Hacking

About the Role

Our client, a fast-growing digital platform, is seeking a highly analytical and results-oriented Senior Performance Marketing Specialist to join their fully remote growth team. This role is critical for driving user acquisition, engagement, and revenue through data-driven paid media strategies. You will be responsible for planning, executing, and optimizing campaigns across various performance marketing channels, including paid search (SEM), paid social, display advertising, and affiliate marketing. As a remote specialist, you will work independently, collaborate virtually with global teams, and leverage advanced analytics tools to maximize campaign ROI. This is an exceptional opportunity to make a significant impact on the company's growth trajectory in a flexible, work-from-anywhere setting.

The ideal candidate is a proactive problem-solver, a master of campaign optimization, and possesses a deep understanding of performance marketing metrics and platforms. We are looking for someone who thrives on data and experimentation.

Key Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage and optimize campaign budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct A/B testing and experimentation on ad creatives, landing pages, and targeting parameters.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance and identify trends.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Analyze campaign data and provide actionable insights and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Manage relationships with advertising platforms and ad networks.
• Identify and test new performance marketing channels and growth hacking strategies.
• Prepare regular performance reports for stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing, with a focus on paid acquisition channels.
• Proven track record of successfully managing and optimizing large-scale paid media campaigns.
• In-depth knowledge of platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills and proficiency with web analytics and attribution modeling tools.
• Experience with data analysis and visualization tools.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Strong communication and collaboration skills, essential for remote work.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience in growth hacking or driving rapid user acquisition is a plus.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous stock options or equity participation.
• Fully remote work environment with a home office stipend.
• Flexible working hours and generous paid time off.
• Opportunities for continuous learning and professional development.
• Dynamic, fast-paced, and results-driven work culture.
• Access to cutting-edge marketing technology and tools.