Remote Social Media Marketing Manager

About the Role

Our client is seeking a highly skilled and strategic Remote Social Media Marketing Manager to lead their social media efforts. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for developing and executing innovative social media strategies that drive brand awareness, engagement, and ultimately, e-commerce sales. The ideal candidate possesses a deep understanding of social media platforms, content creation, community management, and paid social advertising, with a proven ability to translate marketing objectives into measurable results. Join a dynamic, forward-thinking company that values creativity and strategic thinking in the digital space. This is an exceptional opportunity to shape the online presence of a growing e-commerce brand.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and marketing objectives.
• Create, curate, and manage engaging, high-quality content (text, images, video) across all relevant social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn).
• Plan and execute targeted paid social media campaigns, managing budgets, ad creative, and performance optimization to maximize ROI.
• Monitor social media channels for trends, conversations, and customer feedback, responding promptly and professionally.
• Build and nurture a strong online community, fostering engagement and brand loyalty through active participation.
• Analyze social media performance using analytics tools, providing regular reports on key metrics, insights, and recommendations for improvement.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure cohesive brand messaging and integrated campaign execution.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Manage social media tools and technologies for scheduling, monitoring, and reporting.
• Identify opportunities for growth and innovation within the social media landscape.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing, with a strong background in e-commerce.
• Proven experience in developing and executing successful social media strategies and campaigns, both organic and paid.
• Excellent content creation skills, including copywriting and visual storytelling.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Demonstrated ability to manage paid social media advertising budgets and optimize campaigns for performance.
• Strong communication, interpersonal, and community management skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A creative mindset with a data-driven approach to decision-making.
• Familiarity with e-commerce principles and customer journey mapping is a plus.

Benefits

This role is fully remote, offering significant flexibility and the ability to work from any location in East London, Eastern Cape, or elsewhere in South Africa. Our client offers a competitive salary, comprehensive benefits, and opportunities for professional development and career advancement within a growing digital marketing landscape. You will be part of an innovative and supportive team, contributing to the success of a leading e-commerce brand. We champion a healthy work-life balance and provide the tools and autonomy necessary for remote success.