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A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid.
Plan, develop and implement our SEO strategy Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Monitor redirects, click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiencies and implement solutions in a timely manner Suggest improvements for process and productivity optimization Work with web developers and marketing teams to properly implement SEO best practices Stay up to date with the latest SEO and digital marketing latest trends and best practices Executing tests, collecting and analyzing data, and identify We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization.
The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite.
The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.