Remote Performance Marketing Specialist

About the Role

Our client is seeking a highly analytical and results-driven Remote Performance Marketing Specialist to join their fully distributed team. This role is focused on designing, implementing, and optimizing paid acquisition campaigns across various digital channels to drive measurable business outcomes. You will be responsible for managing budgets, targeting audiences effectively, and continuously improving campaign performance to achieve key marketing objectives. This is an exceptional opportunity for a performance marketing expert who thrives in a remote setting and is passionate about leveraging data to achieve exceptional growth.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across channels like Google Ads, social media ads, affiliate marketing, and display advertising.
• Manage significant advertising budgets, ensuring efficient allocation and maximum ROI.
• Conduct in-depth audience research and segmentation to ensure precise targeting for all campaigns.
• Continuously monitor, analyze, and optimize campaign performance based on key metrics such as CPA, ROAS, and conversion rates.
• Collaborate with creative teams to develop compelling ad copy and visual assets optimized for performance.
• Stay abreast of the latest trends and best practices in paid media and performance marketing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 3-5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven ability to manage large advertising budgets and deliver against aggressive KPIs.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, Looker Studio, or similar.
• Excellent understanding of attribution models and conversion tracking.

Benefits

• Competitive salary and performance-based bonus structure.
• Fully remote work environment with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Generous professional development budget for courses, conferences, and certifications.
• A collaborative and supportive remote team culture with regular virtual team-building activities.