Senior Social Media Strategist (Remote)

About the Role

Our client is looking for an experienced and forward-thinking Senior Social Media Strategist to join their team on a fully remote basis, supporting their operations across various regions. This role is designed for a strategic thinker who can develop innovative social media plans that align with overarching business objectives, drive brand awareness, and foster meaningful community engagement. You will be at the forefront of shaping our client's social media voice and presence, leveraging deep industry knowledge and creative insights to capture the attention of target audiences. This is an excellent opportunity for a seasoned professional seeking a remote role with significant strategic impact.

Key Responsibilities

• Develop and oversee the execution of high-impact social media strategies across all relevant platforms.

• Define target audiences, craft compelling narratives, and establish clear KPIs for social media campaigns.

• Lead the creation of engaging and platform-specific content, ensuring brand consistency and tone of voice.

• Analyze social media trends, platform updates, and competitor activities to identify opportunities and threats.

• Manage social media advertising budgets and optimize campaigns for maximum reach and engagement.

• Collaborate closely with marketing, PR, and product teams to ensure integrated campaign execution.

• Provide strategic guidance and mentorship to junior social media team members.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• 7+ years of experience in social media marketing and strategy, with a strong focus on digital and e-commerce environments.

• Demonstrated success in developing and executing large-scale social media campaigns that drive business results.

• Expert knowledge of social media analytics tools and reporting methodologies.

• Exceptional understanding of current social media trends, algorithms, and best practices.

• Strong leadership and communication skills, with the ability to influence stakeholders at all levels.

Benefits

• Competitive salary package commensurate with experience.

• Fully remote working environment, allowing for location independence.

• Comprehensive health, dental, and vision insurance.

• Generous allowance for home office setup and professional development.

• Opportunity to shape the social media direction for a growing e-commerce brand.