Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact Deliver buying models that maintain positive ROAS and quality Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more Business-first framing: starts with the problem and the metric, not the model Full-stack ownership: stays engaged from problem definition through deployed performance Proactive communication: closes loops without being chased Nice to Haves Sophisticated ML at companies where paid digital media is core to the business model Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
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