Das ist der Job
We work with retailers like Puma, EuroShop, and Orlen and are scaling fast across Europe and beyond.
Darum lohnt es sich
We are a close-knit team, distributed across three continents, with a base in Berlin. We're building an AI powered startup, flat heirarchy and a tight, efficient team.
This is a Head of Marketing operating model inside a lean-team structure. refive is building the engagement layer for physical retail: digital receipts, QR/NFC touchpoints, and post-purchase journeys that help brands and retailers turn anonymous shoppers into known customers.
You own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand, and you run most of it through AI-powered workflows and agentic automation rather than headcount.
The bar is high: you need to zoom from annual content strategy to line-level copy review to prompting a new automation pipeline - and know which mode each situation calls for. We move in sprints, ship fast, and never let perfect be the enemy of good.
Tasks AI content engine: Design, prompt, and maintain agentic pipelines that produce LinkedIn content for founders, blog posts, and SEO copy at scale. You set direction and review quality - AI does the production. This is already partially built; you evolve and own it.
Account-based marketing support: Align the content calendar with live pipeline priorities & outbound campaigns. Brief assets for key accounts. Make sure sales has what it needs, when it needs it - not generic collateral. SEO and in
