Remote Email Marketing Specialist

About the Role

Our client is actively seeking a talented Remote Email Marketing Specialist to contribute to their marketing strategy from Paarl . This position is fully remote and focuses on developing, implementing, and optimizing email marketing campaigns to nurture leads, drive customer engagement, and increase sales conversions. You will be responsible for crafting compelling email content, managing subscriber lists, and analyzing campaign performance to continuously improve effectiveness. This is an excellent opportunity for a dedicated email marketing professional who thrives in a remote setting and is passionate about leveraging email to build strong customer relationships and achieve measurable business outcomes.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write clear, concise, and persuasive email copy that aligns with brand voice and marketing objectives.
• Manage and segment email subscriber lists to ensure targeted and personalized communication.
• Conduct A/B testing on subject lines, content, and send times to optimize email performance.
• Analyze email campaign metrics (open rates, click-through rates, conversions) and report on key findings.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or a related digital marketing role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid).
• Strong understanding of email marketing best practices, CAN-SPAM laws, and deliverability.
• Excellent writing, editing, and analytical skills, with a keen eye for detail.

Benefits

• Competitive annual salary and potential for performance incentives.
• Fully remote position offering maximum flexibility and work-life integration.
• Comprehensive health, dental, and vision insurance.
• Opportunities for ongoing professional development in email marketing strategies.
• A supportive and collaborative remote work culture focused on continuous improvement.