Remote Email Marketing Specialist

About the Role

Our client is seeking a dedicated and experienced Remote Email Marketing Specialist to join their fully remote team, working from anywhere within South Africa . This role is crucial for developing and executing effective email marketing campaigns that nurture leads, drive customer engagement, and support sales objectives. You will be responsible for crafting compelling email copy, managing email lists, segmenting audiences, and analyzing campaign performance to optimize results. This is an excellent opportunity for a self-motivated individual passionate about email marketing to contribute to a globally distributed company and grow within a remote-first culture.

Key Responsibilities

• Design, develop, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.

• Manage and maintain email subscriber lists, ensuring data accuracy and compliance with privacy regulations.

• Segment customer databases to deliver personalized and relevant email content to different audience groups.

• Write clear, concise, and compelling email copy that drives engagement and conversions.

• Monitor, analyze, and report on email campaign performance metrics (open rates, click-through rates, conversions), providing insights for optimization.

• Collaborate with the marketing team to align email campaigns with overall marketing strategies and product launches.

Requirements

• Minimum of 3 years of experience in email marketing or a related digital marketing role.

• Proficiency with email marketing platforms such as Mailchimp, HubSpot, Sendinblue, or similar.

• Strong understanding of email marketing best practices, segmentation strategies, and A/B testing.

• Excellent copywriting, editing, and proofreading skills with a keen eye for detail.

• Familiarity with CRM systems and marketing automation concepts.

• Ability to work independently and manage multiple projects in a remote setting.

Benefits

• Competitive salary and potential for performance bonuses.

• Flexible, fully remote working environment.

• Comprehensive health and wellness benefits package.

• Opportunities for professional development and online training.

• Collaborative virtual team culture with regular online team-building activities.