Darum lohnt es sich
• Own the strategy and end-to-end execution of email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences.
• Lead high-visibility virtual event programs and digital summits that educate the market and capture high-intent demand.
• Oversee email operations and performance, including content, design, segmentation, and deliverability.
Impact within 90 days:
• Within 30 days: Audit current webinar schedule and email cadence, flag highest-leverage fixes, build relationships with key partners.
• Within 60 days: Take full ownership of virtual event calendar, launch optimized campaigns, confirm lead-handoff process.
• By 90 days: Design and execute multi-channel quarterly demand generation plan, demonstrate measurable pipeline contribution.
Requirements:
• Hands-on ownership of enterprise B2B demand generation, specifically webinars, email, and large-scale virtual summits.
• Proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and Salesforce, plus strong grasp of deliverability.
• Track record applying AI tools to streamline workflows and surface audience trends.
Why Flashpoint:
• Diversity: Commitment to fostering a culture of inclusion, belonging, and equity.
• Culture: Opportunities to connect through book clubs, happy hours, DIBE groups, and local meetups.
• Perks: Wellness perks like gym reimbursements, expensed lunches, and inclusive events.
Flashpoint
Flashpoint is a pioneering leader in threat data and intelligence, empowering commercial enterprises and government agencies to confront complex security challenges. The company fosters a culture of diversity, inclusion, and belonging, with ample opportunities for connection and wellness perks.
